While some clients have active campaigns using our strategies, we can share one particular example of a client in Montana who gained active leads from a paid Facebook Ad campaign using our digital marketing services.

Using both still images as a slideshow and a 1 minute video, the ad was targeted to their customer demographic through geographic region and keyword/topic interests. We leveraged the profiles of existing followers of their page to attract new followers but more importantly to get potential customers to fill out a form to get more information about the product. In a budget of $200 paid to Facebook for the campaign, we helped register over 100 new clients to be contacted further about the product. This included having their email, cell number, first and last name, their zip code, and the amount of budget they were willing to spend on the product within a few months. This data was automated to be inserted into our clients CRM system without needing to be retyped by anyone in the client’s organization. This is a perfect case study of how our digital marketing services improved internal processes as well as acquiring new clients.

LASSO is a highly successful CRM software option for home builders who desire to stay in contact with potential buyers. Within LASSO is a mass email module which allows the user to create custom templates which are saved and can then be used to create an email blast to chosen recipients. The database of potential buyers has sort filters allowing custom mailing lists to be created. This particular mass email software has scalable billing each month with preset total email blast recipient quantities for a budgeted price.

However, the difficulty raised in using a particular CRM software is that if it is widely used by many customers, there is a risk of that company’s IP addresses being flagged by Google or other email providers as a SPAM address. There are ways to prevent that from happening but the expense of acquiring new IPs to avoid this status can be costly and inefficient.

This client had us sending 100,000 outbound emails per month for them and the various open rates, unsubscribes, clicks, etc. were affected because the CRM software’s IPs had been flagged and it affected the open rates.

There are specific ways to create subject lines, key words to avoid, certain content not to include in the body of the email and a list of other criteria to follow in order to increase open rates. Our digital marketing services are more than just a series of button pushes in a piece of software, but involve a great deal of creative content to ensure a successful ROI.

While it may seem small, Google considers “ALT” tags on images in your website to be important to it’s crawlers in determining what your site is about. This can affect your organic ranking. Simply adding alt-tag phrases or keywords that support the page the image is on can increase your visibility rank in search engines.

Google Ads provide methods for customers to place display ads on search engine result pages (SERPs). These display ads are similar to organic results but have the identification of the word AD next to them. These are paid advertisements that generate potential click throughs to a website or landing page. They may involve text only or include images or videos. They may take a person to a product page, website, or even have the ability for them to immediately call the number listed on the ad. These are all forms of SEM.

One of the most effective methods to reach customers and still a growing segment is texting (SMS / MMS). Many consumers prefer email but with the proliferation of spam filters and abuse of some companies intentionally buying mailing lists, email has become more difficult to prospect or communicate with potential or existing buyers. Many consumers find their day involving texts as a primary platform for communication with coworkers, friends and family, as well as customers at times. Using an automated platform much like an email client to organize a large volume of contacts through texting is a way to maximize mobile marketing. Companies like eztexting.com specialize in software to help automate and organize a mobile marketing strategy.

While some clients have active campaigns using our digital marketing services, we can share one particular example of a client in Montana who gained active leads from a paid Facebook Ad campaign.

• Using both still images as a slideshow and a 1 minute video, the ad was targeted to their customer demographic through geographic region and keyword/topic interests. We leveraged the profiles of existing followers of their page to attract new followers but more importantly to get potential customers to fill out a form to get more information about the product. In a budget of $200 paid to Facebook for the campaign, we helped register over 100 new clients to be contacted further about the product. This included having their email, cell number, first and last name, their zip code, and the amount of budget they were willing to spend on the product within a few months. This data was automated to be inserted into our clients CRM system without needing to be retyped by anyone in the client’s organization.

While some clients have active campaigns using our strategies, we can share one particular example of a client in Montana who gained active leads from a paid Facebook Ad campaign.

• Using both still images as a slideshow and a 1 minute video, the ad was targeted to their customer demographic through geographic region and keyword/topic interests. We leveraged the profiles of existing followers of their page to attract new followers but more importantly to get potential customers to fill out a form to get more information about the product. In a budget of $200 paid to Facebook for the campaign, we helped register over 100 new clients to be contacted further about the product. This included having their email, cell number, first and last name, their zip code, and the amount of budget they were willing to spend on the product within a few months. This data was automated to be inserted into our clients CRM system without needing to be retyped by anyone in the client’s organization. This is the advantage of our digital marketing services helping clients create powerful digital ads.

Developing digital content is not as easy as copying a print ad or brochure and uploading it to the platform on which you’re distributing the advertisement. Our digital marketing services are based largely on our knowledge of how to leverage SEO and keyword rankings in many types of digital promotions. Using the correct words is one thing, finding a niche of words or phrases that generates unique leads is another.

Creating a combination of images, videos and ad copy can be critical based on the delivery mechanism being used to display your message. Depending the ad rates, our creative content developer will maximize your budget with the most possible exposure to the right targeted audience. Just like business, the digital marketing services we provide are going to be competing for shelf space / virtual real estate online, and knowing how to buy that space effectively for your budget is extremely important. Content is always king when it comes to advertising and promotion.