MARKETING
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MARKETING
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Day 6 Agency’s Marketing Consulting advises the philosophy and strategy behind reaching your marketplace with innovative and cost effective marketing solutions.
3 AREAS OF MARKETING CONSULTING WE OFFER
While Day 6 Agency produces many marketing tools as well, we also offer just marketing consulting. We recommend strategies and offer our services to fulfill them… or the client may choose to have others enact the plan. Our rates are calculated based on hourly minimums ranging from $40-$125 / hour or based on a total project budget.
* SOME SERVICES SHOWN BELOW MAY INCLUDE PORTFOLIO EXAMPLES
OFFLINE MARKETING STRATEGIES
Media buys for advertising, developing a strategic plan for a holistic marketing approach outside digital platforms is part of our services.
MARKETING PLANS
The creation of a written plan which may be used by a startup, existing business, or for companies undergoing capital investment.
MARKET RESEARCH
Providing multi-page written marketing reports advising key information and data about areas of the industry of our client.
OFFLINE MARKETING STRATEGIES
WHAT WE ADVISE
- Various offline options to use for marketing
- TV
- Radio
- Billboard
- Direct Mail
- Signage
- Tradeshows
- Hosting / Attending Events
- Press Releases
- Sponsorships
- Co-Branding Opportunities
- Movie Theater Ads
- Bus Wraps
- Public Bench
- Rebranding Strategies
- New Product Launch
HOW WE IMPLEMENT
DIY:
Offline marketing strategies can be handled by the client. Although, working with us can be helpful in saving expenses.
MANAGED:
We can be hired to implement and manage the strategies recommended.
The power of a successful PRESS RELEASE can be a cost-effective way to promote your business without incurring heavy expenses.
When written in the proper format and using very well thought out keywords and sentences, the press release is a great marketing tool to bring attention to your business in a variety of ways. Whether it announces a staff addition or change, an upcoming event, new product release, or a myriad of other topics, it is primarily a way to bring attention to your brand. Depending on the channels of distribution, the press release can be a broad statement about your company’s existence or a more focused communication within a trade journal or industry publication.
MARKETING PLANS
WHAT WE ADVISE
- For a new business startup
- For potential investors / banks
- For a new product or brand launch
HOW WE IMPLEMENT
DIY:
It is not recommended that a client attempt to do this alone. Using a professional marketing consultant can simplify the focus and make it more uniform to industry standards.
MANAGED:
We can be hired to implement and manage the strategies recommended.
Known for nearly 50 years as a fabric sample card manufacturer, this company had a niche’ product called Bloomin Aprons which was a high end designer apron for chefs desiring to wear a durable but stylish apron in the kitchen. This was not a core business offering and would have to be treated as a separate brand and division of the company.
This new division needed a specific marketing plan assembled to identify the competition, potential distribution channels, how to best promote the brand itself, etc. The client hired us to create a comprehensive document on how to enter the consumer market commensurate to their budget capability. It included rollout phases, product sku recommendations, and timeline for potential ROI.
MARKET RESEARCH
WHAT WE ADVISE
- Product pricing and comparison research
- Competitor research
- Geographic research
- Survey research
- Demographic research
- Industry trends research
- Focus groups
- Internal marketing audit research
- sales revenue, seasonal trends, top products / services, quality control data, warranty statistics, etc.
- Brand awareness research
- Customer feedback reports
HOW WE IMPLEMENT
DIY:
This should actually be a joint effort where the client does internal data gathering but then given to us to assemble overall.
MANAGED:
We can be hired to implement and manage the strategies recommended.
Using consumer surveys or focus groups is a great way to educate a company about their product or service offerings.
Despite what may be learned through time in business and existing customers, having non-biased consumer feedback may be an important tool to gauge product improvement or how to expand market share. Fortunately, social platforms like FaceBook have an easy way to present targeted audiences with a simple survey which can be a useful tool in learning the what and when of launching a new product or entering a new market niche.