• Fully functional Shopping Cart
• Customer Service Hotline
• eFulfillment warehouse of toys
• Branded design website
• Rubik's® Club membership
• Rubik's Cube® Solving training video
• International Retail Distribution Support

The revival of the Rubik's Cube® in the early 2000's introduced a worldwide surge in a term called SPEED-CUBING. This brought about the desire for novice enthusiasts to want to learn how to quickly solve the 3x3 Cube®. Working with world record holder, Dan Knights, we developed a 30 minute HOW TO video on the method he used to solve the cube in under 19 seconds. This was a full studio shoot with a custom designed stage set and a multi-camera set up. The video would be sold as part of the eStore.

A well established business of over 60 years, Reliable Production & Machine Welding, had established several national accounts with companies like Caterpillar® and Toro®. While the majority of their revenue came from wholesale supply of axles and wheel hub assemblies for new production, a portion of aftermarket retail sales was becoming more frequent and a possible new niche for them. With a new relationship building with Napa® Stores the need for an aftermarket brand identity was essential.

• Branded design website
• Market research of competition
• Logo design
• Corporate video
• Photography of retail parts and assemblies
• Retail packaging design and layout

Prior to launching a newly designed website, considerable effort went into competitor analysis. In addition, competitor retail branding and strategies was fully studied and presented to their ownership team. There was a strong desire to ensure their American Manufacturing emphasis was declared in their marketing materials since many of their competition were resulting to Chinese imported products.

Not only concerned with SEO for their own website, but a presence on social media was needed to assist in both expanding their brand, but also to recruit new employees as the company continued to grow.

Perhaps the single largest aspect of their overall marketing needs was to capture facilities, staff, equipment, and dozens of finished products for use in marketing and aftermarket support materials.

When competing for new business, a plant tour was often an essential method to reveal why they were worthy of becoming a vendor to regional and national accounts. Documenting a similar tour on video with the ability to emphasize up close operation of several of their largest industrial production machinery was the key focus. Aerial footage of their nearly 500,000 sq ft operation was also provided in the pre-drone era of the 2010's.

The website was developed to showcase all five market segments the company served but to also provide after sales support through downloadable PDF documents and product photos. Much of the photography taken was used in the online site we deployed.

Behind the massive success of their flagship brand, Port-A-Pit®, Boss Products, Inc. is the lesser publicized manufacturer of the rotisserie roaster that has been part of serving millions of hungry consumers since the early 1970's. An invention derived from the Port-A-Pit® is called the Gorilla Oven®. This oven is unlike any in the Food Services Industry in that it operates 100% without electricity. It is portable and very useful for outdoor events where electricity is unavailable without generators. The use of the ovens has been around since the early 2000's but the awareness of the brand is very limited. The need for updated marketing materials and assets was first priority.

• Fully redesigned corporate website
• Updated and new social media channels
• Complete product video for Gorilla Ovens brand.
• Updated logos
• Product photography
• Brochure design
• New branded business documents
• 3D Animation assets

While the company was keenly aware of who their target demographic was, there was a lack of understanding how competition marketed their products as well as a basic lack of fully understanding digital marketing channels. We introduced several key concepts about SEO, social media, texting SMS, and paid digital promotion.

While the client had several hundred reference photos from their phone, no professional shots were available for use in collateral materials. We rented studio space to both film and still shoot the ovens.

After a comprehensive interview with the ownership and existing staff members about the products, we developed a script which covered the history and innovation of the product as well as a demonstration of the product itself. Our creativity elected to incorporate a slightly whimsical spin using the Gorilla as a feature player in the video production. Intended to make the brand easy to remember, the video has visual and audio references to a full aged gorilla and allows the viewer to become easily aware of the unique features of the oven while not quickly forgetting the name.

The Gorilla Ovens® logo needed an update to reflect the marketing strategy of focusing on building that as the primary name of the brand. As such, a facelift was conducted on the logo to add the GORILLA OVENS as part of the typeface included in the logo. Several other icons and graphics were created for both the website revision and the promotional video. A full 4 page brochure was designed for use in promoting the Gorilla Ovens® line.

The promotional video included the need for a voiceover narrator in segments. The owner of the brand was the central on-camera talent used to personally showcase the product, but a contrasting voice for narrator was strategically designed to bring an additional finesse to the end product. We provided the voiceover talent used in the video as well as editing the audio of the voiceover talent to be added as part of the video edit.

A well established business of over 60 years in dealing with raw steel and fabrication, Griffin Trailer manufactures light and heavy duty hydraulic dump trailers. With nearly 200 nationwide dealers, their rapid growth in sales each year required a focused effort to update their collateral marketing materials and customer service tools. These included

• Branded design website
• Product photography
• Cleaned up logo design
• Corporate video
• Photography of retail parts and assemblies
• Brochures for all models
• A fully functional backend website dealer login area for online ordering of parts and trailers
• eCommerce parts store with freight integration including customer payment gateway

The client was not needing competitor research on the product itself as much as understanding how to best develop an online site that could be easy to maintain in Wordpress but also look aesthetically better than their competition. This same approach of researching competitor social media presence helped formulate a social strategy for Griffin. Several website features and content areas were developed from customer feedback the client acquired over multiple years.

SEO and Social Media were the primary two areas needing immediate attention. Because Griffin does not sell B2C, a need for ad campaigns was not necessary because the B2B nature of selling to chosen dealers would have been a deterrent to mass market advertising.

The products and spare parts had not been professionally photographed and the application of use for those images was large beyond just the website. It also involved a great deal of Photoshop editing to show multiple paint colors when there was not inventory of trailers available in all colors. The client had sufficient room in their production facilities to accommodate a studio set up with controlled lighting.

Having strong product-use video footage was an industry norm among competitors and Griffin did not have this footage in their marketing arsenal. Additionally, showing key production moments of assembly helped their dealer network achieve a sense of how quality workmanship goes into each trailer.

The building of a brand new website using Wordpress was essential to update not only the domain appearance but to ensure that the code and element files were maintained beyond Day 6. The frontend public site was complemented by a backend admin area for Griffin sales staff to create custom quotes and price levels for new and existing dealers. Various dealers may purchase larger volumes which necessitated price considerations that differ from smaller volume dealers. The backend included on-the-fly printable brochure and other PDF based content that helps dealers with their sales efforts.

The relationship with the client leadership team was developed to ensure their ideas for marketing tools could be realized creatively and functionally. The site layout, the backend tools were all custom designed from scratch versus just providing a prepacked software solution. This entailed a lot of vector imaging, photo editing, and design themes for various tools they asked to have developed.