MUSIC CONSULTING |
MUSIC CONSULTING |
The music industry is rapidly changing due to the arrival of streaming music the past few years. It’s a confusing business landscape for most independent artists, and having an experienced mentor is extremely important.
7 AREAS OF MUSIC CONSULTING WE OFFER
The music industry is evolving away from the traditional label deal past artists have experienced to more of an ala carte approach. Artists can pick and choose which areas of their career need advised or managed on their behalf. We have provided full management services for over a decade to over 15 successful artists and entertainment industry figures.
* SOME SERVICES SHOWN BELOW MAY INCLUDE PORTFOLIO EXAMPLES
MUSIC BUSINESS MANAGEMENT
The balance of creative versus business as an artist will always be a struggle. Artists are very passionate about their sound or style, but without a commercial appeal, it may not earn reasonable income. Business management is essential for helping artists succeed.
ARTIST MARKETING
With social media so common, artists may rely solely on that free platform as the main marketing channel. However, we know it takes more than hoping people discover your music and our artist marketing provides a broader strategy.
MUSIC VIDEO PRODUCTION
It used to be a budget luxury to release a music video when signed to a label. Now it’s almost a necessity if an indie artist wants to gain exposure. We’ve created dozens and dozens of music videos since 2005 and are ready to make the next client song a visual success.
ARTIST DEVELOPMENT
Labels used to have full time A&R staff which did the job of developing signed talent. Now it is a rare situation to find a label A&R because signed talent is more likely to be developed. We know where to focus development of an artist.
BRANDING / IMAGING
While an artist’s music can help establish their image, a great amount of non-music imaging also needs developed. We help create an overall branding strategy to complement the music and help build a loyal fan base.
MUSIC PRODUCTION
From songwriting, to demo tracking, to session players, to vocal tracking, to mixing and mastering, we handle it all with some of the best and recognized producers in the industry.
PUBLISHING CONSULTING
Knowing how to turn songwriting into an income source is where our publishing consulting is focused. Understanding specific royalties and how to generate revenue streams is what we provide.
MUSIC BUSINESS MANAGEMENT
WHAT WE ADVISE
- The many revenue streams available in music
- How to properly establish a business for income / expense accounting
- How to build a management team
- How to develop your brand
- What relationships to develop
- How to leverage opportunities
- Marketing and promotional strategies
HOW WE IMPLEMENT
DIY:
We recommend clients participate in a mentor to student type role.
MANAGED:
We can be hired to implement and manage the strategies recommended.
During the years since 2011 when starting artist management, a blog on Huffington Post featured Day 6 founder, Patrick Hess. This blog provides valuable information about emerging indie artists who desire to start a professional career pursuing music. Our music consulting instructs many of these principles but with the individual artist in mind.
ARTIST MARKETING
WHAT WE ADVISE
- Limited budget marketing ideas
- Which promotional channels to use
- Guerilla marketing
- Viral marketing
- Online / Offline marketing
- Brand marketing
- Product marketing
HOW WE IMPLEMENT
DIY:
We partner with the client to implement these strategies with both taking on a portion of the process.
MANAGED:
We can be hired to implement and manage the strategies recommended.
In the early career of artist Spencer Kane, the cause of bullying became an important marketing centerpiece. As such, an alliance with formed with Spencer and Pacer.org which is a national leader in bullying prevention. Spencer became a Pacer ambassador to schools in the U.S. and during his concerts at schools, he would represent resources available from PACER to help youth and schools to combat bullying through education and practical examples.
This partnership was a mutually beneficial marketing tool for both the artist and organization. It provided national exposure to Spencer via the Pacer website and drove many youth to check out his music.
MUSIC VIDEO PRODUCTION
WHAT WE ADVISE
- Budget scaled production possibilities
- Scripting / storyboard
- Location scouting
- Volunteer based crews to save budget
- Post production editing
- Online distribution
HOW WE IMPLEMENT
DIY:
We do not recommend clients do this themselves.
MANAGED:
We can be hired to implement and manage the strategies recommended.
Music videos can be largely effective at all budget levels. Some simple shoots can make a song go viral. Some complex shoots can help a song gain popularity. Below are examples of a few of the dozens of videos we’ve produced for clients.
LIMITED BUDGET – ONE LOCATION SHOOT
MODERATE BUDGET
FULL BUDGET
ARTIST DEVELOPMENT
/WHAT WE ADVISE
- Evaluate current skill set in all areas of artist abilities
- vocals / musicianship
- stage presence
- communication ability (talking)
- appearance
- non music related skills / assets
- character / personality
- work ethic
- business acumen
- unique backstory
- and more
- Align artist with resources and relationships to improve
- Provide artist opportunities to gain experience
- Build artist image
HOW WE IMPLEMENT
DIY:
We do not recommend clients do this themselves.
MANAGED:
We can be hired to implement and manage the strategies recommended.
The 13 artists in this playlist have all been developed in some way by Day 6 Management via our music consulting services.
Depending on the artist’s genre, we may arrange specific training to improve their live show or how to engage with media. Things like proper vocal technique, balancing day to day private life with career demands, where to invest their time at different times of their development, etc.
An artist is never fully developed because there will always be someone who has achieved more success in some way. However, teaching an artist how to build on successes and failures is a career long process that evolves with the music industry and trends that occur.
BRANDING / IMAGING
WHAT WE ADVISE
- Treating a music career like a traditional business
- Logo design
- Social causes
- Appearance / visual distinctions
- Homogenous music creativity for various seasons
- Sponsorships / Endorsements
- Media training
- Messaging during live shows
- Affiliations and co-branding
- Additional industries potential (eg: acting, modeling, etc)
HOW WE IMPLEMENT
DIY:
We recommend having one team member of your organization be the primary user of mobile software we may recommend.
MANAGED:
We can be hired to implement and manage the strategies recommended.
SPONSORSHIPS
When an artist enters a sponsorship arrangement, it usually involves aligning the product being sponsored with the artist’s existing image or brand. Things like clothing, shoes, gear, personal products, etc. are all good ways to manage the brand of an artist. It can go a long way to create an image of who the artist is to their fan base and also improve their exposure.
MUSIC PRODUCTION
WHAT WE ADVISE
- Align artists with experienced and proven producers
- Provide session players when needed
- Coordinate local and remote studio sessions
- Mix and mastering
- Remixes
HOW WE IMPLEMENT
DIY:
We do not work with clients who intend to handle part of the production themselves.
MANAGED:
We can be hired to implement and manage the strategies recommended.
The following songs were among many fully produced, mixed and mastered by Day 6 Records as part of our music consulting services.
PUBLISHING CONSULTING
WHAT WE ADVISE
- Performance Rights Organization registration
- Negotiating splits on productions
- Tracking royalties
- Negotiating sync licensing
- Shopping songs for other artists to record
- Negotiating publishing deals
HOW WE IMPLEMENT
DIY:
This can be attempted by client but is recommended to be managed by us.
MANAGED:
We can be hired to implement and manage the strategies recommended.
Many times when an artist participates in a project that is not their own, the entitled royalties they are owed may not be distributed in a timely manner from the masters owner. There are lost revenues to artists as a result.
Finding ways to license a song owned by an artist is also a publishing benefit that many artists are not pursuing. TV Commercials, shows, films, radio spots, etc. are all publishing revenue sources that are available to an artist.