LIMITED BUDGET – DAY 6 VOICEOVER / HIRED
ACTORS

MODERATE BUDGET – HIRED VOICEOVER

FULL BUDGET – PROFESSIONAL CREW
On Location in New Orleans, LA

EDITED

Google Ads provide methods for customers to place display ads on search engine result pages (SERPs). These display ads are similar to organic results but have the identification of the word AD next to them. These are paid advertisements that generate potential click throughs to a website or landing page. They may involve text only or include images or videos. They may take a person to a product page, website, or even have the ability for them to immediately call the number listed on the ad. These are all forms of SEM.

One of the most effective methods to reach customers and still a growing segment is texting (SMS / MMS). Many consumers prefer email but with the proliferation of spam filters and abuse of some companies intentionally buying mailing lists, email has become more difficult to prospect or communicate with potential or existing buyers. Many consumers find their day involving texts as a primary platform for communication with coworkers, friends and family, as well as customers at times. Using an automated platform much like an email client to organize a large volume of contacts through texting is a way to maximize mobile marketing. Companies like eztexting.com specialize in software to help automate and organize a mobile marketing strategy.

While some clients have active campaigns using our strategies, we can share one particular example of a client in Montana who gained active leads from a paid Facebook Ad campaign.

• Using both still images as a slideshow and a 1 minute video, the ad was targeted to their customer demographic through geographic region and keyword/topic interests. We leveraged the profiles of existing followers of their page to attract new followers but more importantly to get potential customers to fill out a form to get more information about the product. In a budget of $200 paid to Facebook for the campaign, we helped register over 100 new clients to be contacted further about the product. This included having their email, cell number, first and last name, their zip code, and the amount of budget they were willing to spend on the product within a few months. This data was automated to be inserted into our clients CRM system without needing to be retyped by anyone in the client’s organization.